Millie's Cookies launches charity X Factor cookies
09 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
of the ITV talent search this weekend, to be sold exclusively on eBay for charity.
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Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...
Alan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail
08 Dec 2010 | by Alan Mitchell
similar, but they are subtly different. The first question leads you in search of a better Svengali ...
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
Retailers expect brisk trading this Christmas , online and on the high street, and with 58% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ...
CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad
18 Nov 2010 | by Simon Kershaw
translate to a very different sphere? Have a look by searching YouTube for "Lynx Rise". There s a whole ...
Andrew Walmsley on Digital: The tail doesn't wag the dog
10 Nov 2010 | by Andrew Walmsley
. Consequently, they were given control over the paid-search budget - a field they knew nothing about; but which ... effectively it is spent. Its principal concerns were to pay low fees, and hope the search agency wouldn't take up too much of its precious time. The consequence was that the search activity for the bank ...
GHD approaches agencies for direct and digital review
28 Oct 2010 | by Sara Kimberley
A number of agencies have been approached for the brief that will include marketing in salons and work that directly targets consumers. The pitch is expected to take place in November. The search for an agency follows GHD's selection, earlier this month, of Partners Andrews Aldridge to handle a below ...
Advertisers protest after Google changes European keyword policy
15 Sep 2010 | by Daniel Farey-Jones
debate. Two other European associations also issued criticisms of the search giant, which ... EMEA head of search, said she thought the change might result in short-term but not long-term price ...
Gift website Prezzybox.com appoints agency for anniversary push
03 Sep 2010 | by Jennifer Whitehead
-hockey tables, has appointed Artemis8 to run paid-search marketing as part of a push around its 10th anniversary.
Post-it 'shopping genius' by Profero
28 Jul 2010
Shopping Genius, created by Profero, is a digital shopping list. The tool allows users to search for thousands of shopping products before displaying the best-priced items, with links to the sites. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
