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Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...

Honda courts grown-up Ferris Bueller fans

to Ferris Bueller, which Honda is encouraging people to search for and flag up on its Facebook page ...

AMV BBDO puts Mercedes on the map in chilling tale

can be easily transported to the opposite side of the globe in a flash, just by using the search bar ...

Smart 'Smart app' by Weapon7

business search engine Yelp. ...

Dodge 'search engine' by Wieden & Kennedy Portland

The initial 30-second TV spot, "search engine", shows a montage of three Dodge Journeys on various adventures across the country. The spot ends with the viewer being told that the vehicle they ve just seen is now waiting to be found. The first person to locate the Dodge Journey wins it. Three additional TV ...

Cannes Lions Festival 2011: The Brands at Cannes

' any more, full of buyers and sellers in search of a product. In session after session at Cannes, a ...

Mini to tackle monster trucks in extended 3D campaign

campaign, with online seeding, social media, search and blogger outreach activity to raise awareness ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.