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Pentland seeks Kickers support as it hires Fluorescent for Ted Baker brief

Pentland Group, the firm behind brands that include Ted Baker footwear, Speedo, Berghaus and Mitre has launched a pitch process for a consumer agency to handle its Kickers range. The brand is searching for a consumer agency that can help it get back to its music roots . Kickers has enjoyed success ...

M&S brings discount Outlet offering online

S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...

House of Fraser hires search and social agencies

It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social ... to increase visibility of its clothing range in search, engage with more customers, and improve retention ...

Westfield kicks off customer relationship marketing pitch

. The search begins ahead of the launch of Westfield's Stratford City development, which is due to open its ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.