10 Apr 2012
| by Alex Brownsell
the soundtrack for the TV ads, is searching for a music act to perform on his tour, while basketball star Derrick ...
20 Mar 2012
| by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...
search in-store.
FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...
and it is predicted that total digital media spend was more than 4bn for 2011.
Mobile search attracts greatest ...
29 Feb 2012
| by Lynsey Barber
for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have ...
21 Feb 2012
| by Matthew Chapman
S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...
03 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items.
Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are".
However, searches such as 'fake ...
01 Dec 2011
| by Jane Bainbridge
the Sports Direct Arena, while the club searched for a shirt and stadium sponsor.
The club's owner ...
04 Nov 2011
| by Nicola Clark
, content also has a key role to play in driving natural search traffic to brands and retailers' sites.
3 ...
04 Nov 2011
| by Andrew McCormick
there are 150. She also points out that, in 2000, there were 12 Google hits for the search term 'neuromarketing ...
21 Oct 2011
| by David Benady
the number of searches for Fright Night during the programme. The research found that searches peaked ...
08 Jul 2011
| by Noelle McElhatton
' any more, full of buyers and sellers in search of a product. In session after session at Cannes, a ...