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Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

the soundtrack for the TV ads, is searching for a music act to perform on his tour, while basketball star Derrick ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Brands must meet the retail challenge

for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have ...

M&S brings discount Outlet offering online

S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...

Barbour shells out on search ads to fight fakes

Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...

Sector Insight: Sports clothing and footwear

the Sports Direct Arena, while the club searched for a shirt and stadium sponsor. The club's owner ...

Customer publishing: The evolution of engagement

, content also has a key role to play in driving natural search traffic to brands and retailers' sites. 3 ...

Neuromarketing: separating fact from fiction

there are 150. She also points out that, in 2000, there were 12 Google hits for the search term 'neuromarketing ...

Will product placement take branded content to the next level?

the number of searches for Fright Night during the programme. The research found that searches peaked ...

Cannes Lions Festival 2011: The Brands at Cannes

' any more, full of buyers and sellers in search of a product. In session after session at Cannes, a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.