Sector insight: Value clothing retailers
16 Feb 2010 | by Jane Bainbridge
of bargain-hunting means there is now less of a stigma attached to searching out the cheap options than ...
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Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
of the edge off the growth of spending on digital (here excluding search, but including social media ... on its marketing last year, including search, but was still able to attract 14% more customers. 'For us ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
-related searches and, depending on loyalty, a consumer may return to the aggregator to complete the transaction ... other channels,' says Andreas Pouros, chief operating officer of search-engine marketing agency ... , Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search ...
Bauer makes a late entry to discount designer fashion site
14 Oct 2008 | by Alison Donnelly
searching for the best value. 'There has been an increase in page impressions over the past few months ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
seekers by entering their names into search engines to assess their profile. Many business schools now ...
Recent burst in coupon use may hurt brands in longer term
08 Oct 2008 | by Mary Cowlett
% of consumers are more actively searching for deals this year.
Study: How to defend marketing to the board
07 Oct 2008 | by Nicola Clark
. These are the areas most likely to absorb a financial hit 1. Media spend: first to go The neverending search ...
Fringe meetings on marketing issues at the Labour Party Conference
30 Sep 2008 | by Gemma Charles
-ment to invest in search marketing. He gave the example of a vulnerable child searching online for 'suicide ...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
products they are buying. The research also found that 70% of consumers are searching the internet ...
Visit London head James Bidwell to join fashion chain Antropologie
25 Sep 2008 | by Alex Brownsell
that Anthropologie - owned by the Urban Outfitters chain - is searching for sites in London for its first UK store ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
