PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
to locate them. We take our clients opted-in email address lists and search social media sites for profiles ...
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My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
Agencies line up for New Look creative
03 Jun 2010 | by Anne Cassidy
communities and social network users. New Look's search for an ad agency coincides with a jump in its ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
its lowest ebb. BA spent more than a year searching for someone to take on the head of global ... little downtime. She has been responsible for promoting Google's product offering, including its search ...
Debenhams appoints Fredhopper to boost online user experience
19 Apr 2010 | by Matt Williams
The search and merchandising software company picked up the account for the UK department store ... -site search, navigation and merchandising for the Debenhams website, which was re-launched earlier this year. New technologies set to be implemented by the agency will include a new search engine optimisation ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
of the edge off the growth of spending on digital (here excluding search, but including social media ... on its marketing last year, including search, but was still able to attract 14% more customers. 'For us ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
