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Barbour shells out on search ads to fight fakes

Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...

The Annual 2011: Top 10 worst celebrity ads

reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...

Maxus picks up online media account for Bench clothing

The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us ...

Sector Insight: Sports clothing and footwear

the Sports Direct Arena, while the club searched for a shirt and stadium sponsor. The club's owner ...

Ann Summers 'sexy uncovered' by Goodstuff

The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...

Customer publishing: The evolution of engagement

, content also has a key role to play in driving natural search traffic to brands and retailers' sites. 3 ...

Neuromarketing: separating fact from fiction

there are 150. She also points out that, in 2000, there were 12 Google hits for the search term 'neuromarketing ...

Will product placement take branded content to the next level?

the number of searches for Fright Night during the programme. The research found that searches peaked ...

Duck and Cover in online model search

Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.

School Reports 2011: UM London

% Outdoor 8% Radio 6% Digital/search 31% Cinema 2% Other ...

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