Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
companies must search out opportunities at home and overseas to maintain their positions as global leaders ...
Bookatable.com rolls out first TV campaign
10 Jun 2011 | by Sarah Shearman
for the campaign. To date, Bookatable s marketing has relied on CRM, paid search, social media and SEO ...
Apple usurps Google as most valuable global brand
09 May 2011 | by Ed Owen
) despite dominance in search and the growing Android brand . IBM's brand value grew 17% to $100.8bn ( 61 ...
McDonald's '1955' by DDB Oslo
27 Apr 2011
The campaign, also called "1955," pays tribute to the iconic brand s beginnings through the recollections of original customers and employees. DDB Oslo, which conducted the search in the US for the chain s first customers and employees, found Glen Volkman, one of McDonald s first customers on opening ...
KFC 'emergency chairs' by BBH
06 Apr 2011
The ad centres on an extended family getting together for a summer lunch in the garden with KFC food. The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...
Small marketing team, global remit
03 Mar 2011 | by Suzy Bashford
chance of success in different markets. Moira Benigson, managing partner at executive search ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
