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R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...

Magners consolidates digital into Red Brick Road

Magners, which has a product range including its original, pear, specials and golden draught varieties, has made the move in order to produce better-integrated campaigns. The Red Brick Road will be responsible for all owned and earned media spaces, including Facebook, Twitter and display ads, but not search ...

Review of the Year: Top 10 marketing moments of 2011

soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...

The Annual 2011: Top 10 worst celebrity ads

reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...

Advertiser of the Year: Stella Artois

transforming his image as he walked through a train in search of a beautiful woman and was supported ...

Martini introduces 'luck is an attitude' ad in Europe

starring a member of the public who was selected via a talent search on Facebook.

Krave 'Krave Krusader' by CMW

As well as Krave Krusader game elements, a mobile Facebook app features a chocolate hunt, a virtual game challenging players to search for and collect chocolate chunks located in their immediate surroundings when they are out and about. By checking into these locations online, players can capture ...

Jell-O 'pudding face' by Crispin Porter & Bogusky

Crispin Porter Bogusky monitored Twitter for two months and found a global average of 1,200 smiles : ) and 800 frowns : ( a minute. Using that as the mean, the agency built a billboard in New York's SoHo that checks Twitter every seven seconds, searching for the smiles and frowns, and adjusts ...

Absolut ad builds on artistic heritage

digital campaign covering search, pre-rolls, MPUs and a number of homepage takeovers. Absolut also said ...

Bombardier appoints Tug to social media and SEO account

The agency won the account without a pitch. It will be responsible for increasing brand awareness through strategic and tactical search engine optimisation, as well as through social networks such as Facebook. The campaign will run alongside a highly targeted PPC (pay-per-click) drive. The campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.