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Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

agency search and selection consultant to help choose an agency. A majority of respondents (64%) would ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

years that is a sign that the shoppers search for value is still moving on; we see growth of own label ...

Facebook revealed as most searched-for brand in 2010

22 Mar 2011 | by Arif Durrani

Facebook was the most searched-for online brand of 2010, according to research published today...Google or another search engine to find it. Facebook emerged as the UK's favourite search according ... the most searched-for brand and the number one website in the Social Networks and Forums category. Most searched brands by UK internet users Jan-Dec 2010 Rank Brand 1 ...

Brits and their bank holidays

17 Mar 2011 | by Phil Charter

275% increase in searches for holidays to escape the UK for this period. While travel agents ...

Online food shoppers shun marketing tactics

10 Dec 2010 | by Ed Owen

% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...

Biggest brands: BrandZ top 100 global brands

27 Apr 2010 | by Nicola Clark

- grabbing 20th place in the technology category. How much a brand is searched for and how much consumers ... is the biggest search engine in China, accounting for 63% of the market, according to data from iResearch. It is ... on the search for beauty and meaning in the midst of the chaos of life. Baidu - in English the name literally ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

of the edge off the growth of spending on digital (here excluding search, but including social media ... on its marketing last year, including search, but was still able to attract 14% more customers. 'For us ...

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all about the number of people who search for your content,' adds Effik. While social media has evolved ...

Biggest brands: Top 100 online advertisers 2009

31 Mar 2009 | by David Benady

of the brand's online marketing, which includes affiliates and search marketing. 'A strong online presence ... internet rival search marketing, which has soaked up an increasing share of digital marketing budgets over the past five years. 'Display has stopped taking such a beating from search when it comes to budget ...

Top 100 online advertisers

26 Mar 2008 | by Nicola Clark

with Virgin Media raged on. The brand also significantly increased its investment in search and affiliate ... , and does not include any online search, sponsored links or affiliate marketing. Any surprises among ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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