Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
.com , the IAC-owned search-and-answer service, has parted company with its senior global marketing director ...
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Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
http://www.campaignlive.co.uk/news/1129185/Lida-appoints-Nathan-Gainford-managing-partner/?DCMP=ILC-SEARCH ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
Advertising McCann London has ended its long search for creative leadership with the appointment of Wieden+Kennedy's Rob Doubal and Lolly Thomson as its executive creative directors ... ' s EMEA managing director Rich Riley is to return to the US, sparking a search for a replacement ...
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
years that is a sign that the shoppers search for value is still moving on; we see growth of own label ...
The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
, to sponsorship, to CRM, to CSR, to PR, to digital, to promotional, to search, to design and back again. We should ... , to digital, to promotional, to search, to design and back again. We should get our own bus lane. Structurally ... , to digital, to promotional, to search, to design and back again. We should get our own bus lane. Structurally ...
Coca-Cola deepens involvement in mobile
11 Jul 2011 | by Daniel Farey-Jones
The drinks company's head of mobile and search, Tom Daly, has been elected as a new board member, together with Neil Johnston, managing director of A N Media. A global financial brand is also expected to join in the next few days, coinciding with the MEF's new focus on m-commerce in addition to its ...
Bombardier appoints Tug to social media and SEO account
01 Jul 2011 | by Sara Kimberley
The agency won the account without a pitch. It will be responsible for increasing brand awareness through strategic and tactical search engine optimisation, as well as through social networks such as Facebook. The campaign will run alongside a highly targeted PPC (pay-per-click) drive. The campaign ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...
Brits and their bank holidays
17 Mar 2011 | by Phil Charter
275% increase in searches for holidays to escape the UK for this period. While travel agents ...
Thorntons hires Hômejames to overhaul search strategy
08 Oct 2010 | by Sarah Shearman
British chocolatier Thorntons has appointed search and social media specialists Hômejames
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
