Private View: Dave Buonaguidi and Michael Rebelo
21 Jul 2011
of its new TiVo box, such as WishList, search and tuners. I remember when TiVo was first launched ...
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Whitbread reviews CRM across brand portfolio
04 Aug 2011 | by Matt Williams
s ongoing search for an agency to handle the advertising for its portfolio of eateries. The review, which ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
. I'm a brand director. I'm not responsible for PR or search, or how we spend money online ...
Absolut ad builds on artistic heritage
13 Jul 2011 | by Oliver Luft
digital campaign covering search, pre-rolls, MPUs and a number of homepage takeovers. Absolut also said ...
Coca-Cola deepens involvement in mobile
11 Jul 2011 | by Daniel Farey-Jones
The drinks company's head of mobile and search, Tom Daly, has been elected as a new board member, together with Neil Johnston, managing director of A N Media. A global financial brand is also expected to join in the next few days, coinciding with the MEF's new focus on m-commerce in addition to its ...
Bombardier appoints Tug to social media and SEO account
01 Jul 2011 | by Sara Kimberley
The agency won the account without a pitch. It will be responsible for increasing brand awareness through strategic and tactical search engine optimisation, as well as through social networks such as Facebook. The campaign will run alongside a highly targeted PPC (pay-per-click) drive. The campaign ...
Google and Heineken sign digital ad agreement
30 Jun 2011 | by Ben Bold
, Heineken will be given privileged access to the search firm's data and receive discounts. The paper ... -president of global media platforms, explained how the search firm would "work with Heineken on providing incremental ...
PepsiCo changes US marketing structure
21 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
European-wide search for entrepreneurs to take part in its technology and innovation programme, PepsiCo10 . ...
Marketing Society Awards for Excellence 2011: Brand revitalisation
07 Jun 2011
with the CiTV channel. Britvic also launched a nationwide talent search to find the stars of its next ...
Direct Wines starts search for agency
12 May 2011 | by Sara Kimberley
Direct Wines, the mail-order wine merchant, is looking for an agency to handle its advertising account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
