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Brand barometer: Carbonated drinks - which is most prominent on the web?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

The Red Brick Road and Goodstuff net Intersnack brief

The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red ...

Frugal shoppers want more than the cheapest price

years that is a sign that the shoppers search for value is still moving on; we see growth of own label ...

Brand barometer: Chocolate bars - which is most prominent on the web?

online websites, groups, accounts and conversations: Identified key word search strings filtered through ...

Online restaurant reservation service Livebookings sticks with Brands2Life

Online restaurant reservation service Livebookings has completed its search for a full

Magners consolidates digital into Red Brick Road

Magners, which has a product range including its original, pear, specials and golden draught varieties, has made the move in order to produce better-integrated campaigns. The Red Brick Road will be responsible for all owned and earned media spaces, including Facebook, Twitter and display ads, but not search ...

Review of the Year: Top 10 marketing moments of 2011

soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...

The Annual 2011: Top 10 worst celebrity ads

reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...

Advertiser of the Year: Stella Artois

transforming his image as he walked through a train in search of a beautiful woman and was supported ...

Sainsbury's top marketers depart

The retailer announced in August that it had hired MasterCard executive and former MFI marketer Horgan as its marketing director after a year-long search. However, a Sainsbury's spokesman said he would no longer be taking up the position due to "personal reasons". Horgan, who held the role of managing ...

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