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Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Time to Change mental health campaign calls account review

Initially, Time to Change will appoint a communications planning agency to work on the initiative until April 2015. Once a planning agency is in place, it will hold a pitch to appoint a creative agency. The search follows the award of 20 million of new funding for Time to Change from the Department of Health ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...

IPA's Creative Pioneers Challenge attracts 948 young minds

The Institute of Practitioners in Advertising (IPA) has announced that its nationwide search

Ditching flu awareness ads contributed to more deaths, paper claims

interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...

VisitBritain forced to withdraw global poster campaign after typo

the picturesque bluebells image". He added: "While we appreciate there was a mistake, anyone searching ...

MediaCom picks up RSPCA account

The charity hired the WPP agency after a pitch that included the incumbent, Mike Colling Company, All Response Media and Rapp. MediaCom will take on the account in March. MediaCom's appointment covers traditional and digital channels such as social, search and mobile as the charity looks to expand ...

NSPCC kicks off pitch for 2012 ad brief

The NSPCC is searching for an agency to handle an advertising campaign to run during 2012.

School Reports 2011: MediaVest

% Outdoor 4% Radio 4% Search 23% Other 11% Number of staff ... ), Thomas Cook online, Keep Britain Tidy and Bupa's search account, among others. Elliot Muscant ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.