Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
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What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
research source because it was the first search result. - Digital attention disorder With research ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
with online property search and research." There have been reports of financial problems at Bodog in the US. ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
nationwide search for local Sunday league football teams, which challenged "Can the right preparation change ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
search for a permanent replacement for Manny Fontenla-Novoa. Harriet Green , currently chief executive ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a driving concern for our clients. When in 1857 Joseph Gayetty manufacturered the first toilet paper, he ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...
Is top Trinity job impossible?
17 May 2012 | by Alasdair Reid
, the figure is less than 150. Bailey's successor (while the search for a new chief executive is on ...
Double Standards - How is performance marketing helping digital?
10 May 2012
. For example, a purchase may start as a search on a mobile, be influenced by press, TV or even outdoor ... activity. Your search campaign can have a direct uplift on your display campaign but display can also drive search. It gets more complex when you are trying to understand how TV drives both and affects overall ...
Brand barometer: Top five Premier League football clubs, which one is most prominent online?
04 May 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
