Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
search for the best upcoming players. The search is running in 55 countries through May to August ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
to the 'Feed Your Soul' campaign for Smooth." Previous campaigns from Smooth Radio include a search ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
. The best will be made possible by the Microsoft search engine. Range Rover: Evoque Special Edition ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
the soundtrack for the TV ads, is searching for a music act to perform on his tour, while basketball star Derrick ...
Thinkbox prepares a summer run for TV dog Harvey
28 Mar 2012 | by Arif Durrani
Google team set about trying to evaluate the success of the ad in terms of incremental search traffic ... , because we have the ability to measure search traffic, we actually looked at the incremental search ...
YouTube launches 'Get More into Music' push
14 Feb 2012 | by Sarah Shearman
browser in 2009. It has expanded this to include ads for its voice search and also online safety ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
