Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton ...
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M2M lands Paddy Power media task
31 May 2012 | by Katherine Levy
M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...
Google's big debate on piracy, privacy and porn
31 May 2012
such as Safe Search and TalkTalk's network-level filter go some way to addressing the problem. But, ultimately ... the development of the semantic web. A good semantic web service will interpret meaning from search words ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
to action in their creative. See, for example, the latest Mini posters, which feature the phrase "Search ... of prompting mobile action such as search or Facebook participation is zero. It's a minimal entry cost ...
Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
search for the best upcoming players. The search is running in 55 countries through May to August ...
Is top Trinity job impossible?
17 May 2012 | by Alasdair Reid
, the figure is less than 150. Bailey's successor (while the search for a new chief executive is on ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
