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VCCP Search lands Sage search account

17 Aug 2009 | by Tristan O'Carroll

LONDON - Sage (UK) has handed its paid and natural search accounts to VCCP Search without a pitch....activities. VCCP did not disclose the size of the Sage search account. Kirsten Pistor, partner and client services director at VCCP Search, said it would focus on driving direct response to Sage, as well ...

Westfield begins agency search

29 Jan 2008

Westfield, the multinational shopping centre operator, is planning a direct marketing offensive this autumn to support the launch of its first London shopping complex.

Search marketing: The big squeeze

21 Sep 2005

As major brands embrace search marketing, will their smaller rivals be priced out of the nascent...Hype surrounds search engine marketing. From relative obscurity, the medium has become one ... , or will they be driven out of the market, leaving the path clear for their dominant rivals with bigger budgets? Search ... bidder is given the top spot on search engines' paid-for listings, which are highlighted on the results ...

Jigsaw search for 20 sponsors

17 Dec 1998 | by DANNY ROGERS

The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...

AKQA acquires search company SearchRev

22 Aug 2007 | by Alex Donohue

LONDON - Digital marketing agency AKQA has acquired search engine marketing firm SearchRev...profits by an average of 52%. SearchRev is clearly the performance leader in search engine marketing ...

Google reopens 2001 search index

06 Oct 2008 | by Staff

SAN FRANCISCO - Google has relaunched its 2001 search index to provide a light-hearted look...To mark its 10th birthday, Google has made available its oldest readily accessible search index for one month only, which users can browse the comparatively tiny search engine, including links ... have both changed a lot since 2001. Searching Google's 2001 index illustrates both points in what we ...

Sharp in search for UK agency

03 Jul 2007 | by Staff

LONDON - Sharp is hunting a full-service agency to handle its UK business.

Monster in search for European agency

12 Apr 2006 | by by Ed Kemp

LONDON - Monster, the job recruitment website, is seeking a direct agency to boost its profile across Europe.

Henderson Global in search for agency

17 Jun 2005

Henderson Global Investors is looking for an agency to handle an integrated advertising and direct marketing brief.

Nectar in search for charity partner

20 Feb 2003 | by Mark Kleinman,

LONDON - The Nectar loyalty scheme is to link up with a charity partner, donating millions of points to good causes in what will be one of the UK's most high-profile cause-related marketing programmes.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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