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Xbox 'Batman: Arkham City' by Weapon7

The campaign broke on 3 October ahead of the game's launch on 21 October and runs globally. There are versions in English, French and German. A dedicated URL AlfredAtYourService.co.uk links up with Microsoft's Bing to create a fully functioning search engine. Certain specific search terms will return ...

Yell 'Day V Lately' by Rapier

Rapier is behind the ad which features a new leading man in the search for a lost music track 'Pulse Thunder' and shows him searching for the track online. Watch the ad above, as well as the original 1983 version. The campaign includes a competition to find the lost 'Pulse Thunder' record ...

Asus and Intel 'in search of incredible' by Kitcatt Nohr Digitas

the launch, including an "in search of incredible" Facebook page and a branded YouTube channel ...

7 For All Mankind 'an untitled flim by James Franco' by Lipman

For Natalie follows the cast recreating that fateful evening of her disapparance as they search for her along ...

Kayak.com 'search one and done' by Heimat Berlin

The sci-fi director Carl Erik Rinsch has shot a pan-European TV ad for Kayak.com, the travel website.

KFC 'emergency chairs' by BBH

The ad centres on an extended family getting together for a summer lunch in the garden with KFC food. The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people ...

British Airways 'executive club loyalty programme' by OgilvyOne

an interactive map of the world for Executive Club members. Members can search by specific destination, date ...

Natural search gets smarter

Developments in universal search and online PR are adding another string to search engine...Search isn t just for web pages any more. In the past year, Google, Ask, Microsoft and Yahoo have ... for the band s latest single, a search engine results page will now provide images of the band, a link to its ... . This technique, known as universal or blended search, is a clear sign of how natural search is becoming more ...

Search marketing focus will continue

LONDON - Search marketing will remain the biggest channel for online ad spend for some time to come...Its prediction comes after research found that search marketing spend during the first half of 2007 was 44% higher than the same period in 2006. Paid search commands 57% of UK online ad spend ... . Karin von Abrams, senior analyst at eMarketer, said: Search-related advertising will remain the primary ...

Body Shop hires search specialist

LONDON - Search agency The Search Works has been appointed by cosmetics giant The Body Shop...The Search Works will handle The Body Shop's search campaigns and its responsibilities will include helping to increase the company's visibility in search engine listings and expanding overall brand awareness. The Search Works will liaise closely with L'Oreal subsidiary The Body Shop's team of in ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.