Bing 'the art of technology' by JWT London
14 Jan 2011
series of web videos to promote its search engine.
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Xbox 'Batman: Arkham City' by Weapon7
07 Oct 2011
The campaign broke on 3 October ahead of the game's launch on 21 October and runs globally. There are versions in English, French and German. A dedicated URL AlfredAtYourService.co.uk links up with Microsoft's Bing to create a fully functioning search engine. Certain specific search terms will return ...
My YouTube ad of the week: James Hilton, AKQA
06 Apr 2011
James Hilton, chief creative officer, AKQA Why I like it Lego is cool. Star Wars is cool. Poo is funny. QED; this is cool and funny. I wanted to leave it there, but I must at least give the illusion that I m educated. That illusion will often take the form of searching for a deeper meaning ...
Weetabix 'inside your search' by WCRS
26 Nov 2009
behind a search engine as being the work of one woman....The digital ad follows the campaign's premise of 'someone's had their weetabix today' and invites users to interact with the site www.insideyoursearch.com by typing a search term of their choice for the woman to return. Visit the WCRS Work Showcase. ...
Sony Ericsson 'satio' by Saatchi & Saatchi
23 Oct 2009
A girl captures the Space Hopper invasion on her Satio camera, sending picture messages to her friends to give them real-time updates on the action. The spot drives viewers to search 'Spark Something' online. ...
Auto Trader 'whatever you're looking for' by HMDG
16 Feb 2010
The ad is animated and highlights popular searches from 'family car' to smaller models. ...
Monster 'take your friend to work day' by BBDO New York
24 Sep 2009
BBDO New York has launched two new spots for job search engine, Monster.com, which illustrates
BBC 1 'Wizard of Dogz' by Saint / RKCR
14 Apr 2010
Andrew Lloyd-Webber is not just on the lookout for a Dorothy, he's searching for his Toto too, in a
Digital Essays: The rise of search
30 Jun 2006 | by Nick Hynes, The Search Works
The popularity of the paid search category of online advertising is likely to grow as the medium...If the Campaign Digital Essays were to represent the importance of search marketing within ... on outdoor, radio and cinema (and is rapidly catching up with national press). Of this, paid search now ... why is search marketing growing with such pace and dominating the online marketing mix? Search ...
Digital Essays: Where next for search?
30 Jun 2006 | by Stephen Taylor, Yahoo! and Yahoo! Search Marketing
Social search takes advantage of other people's acquired knowledge and previous experiences....It is universally acknowledged that search engines have become central to today's knowledge ... relevant and satisfying search experience through social search. In other words, to provide better search through people - combining what people know with web-search technology. Collective sharing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
