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the launch, including an "in search of incredible" Facebook page and a branded YouTube channel ...
Each Demoslam on the site uses a Google mobile app in an unusual way to demonstrate to show off its capabilities. With her Xperia X10 in one hand and her racket in the other, Ms Sharapova uses Google's Search by Voice to find answers to multiple choice questions. She answers each one ...
BBH India has unveiled its first work, a new TV spot for Rediff.com, India's third largest search
A girl captures the Space Hopper invasion on her Satio camera, sending picture messages to her friends to give them real-time updates on the action. The spot drives viewers to search 'Spark Something' online. ...
Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a...The ads, entitled "intro ad", "Hawaii" and "cell phone", aim to position the search engine as a "decision engine" that enables consumers to cut out the clutter and make important decisions faster. VIDEO 1: intro ad VIDEO 2: Hawaii ViDEO 3: cell phone ...
Mobile search has been slow to take off, but marketers seeking to connect with young consumers...The growth of mobile search has been hindered over the past five years by perceived high data ... . What does this mean for brands? First, mobile internet users will use search in a different way from regular internet users. While the latter tend to search for several keywords to refine their results ...
Nintendo, the computer games company, is searching for a UK agency to help it mount a serious...Nintendo, the computer games company, is searching for a UK agency to help it mount a serious challenge to Sony Playstation with its N64 console. The much-vaunted N64 was launched in February 1997, after a series of delays, using advertising by Leo Burnett in London. However, sales ...
The company is searching for an agency to handle its social media activity as well as oversee its website design and build. TomTom has started the process of contacting agencies directly. TomTom currently works with a number of agencies throughout Europe including Pool Worldwide and Content and Motion ...
Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.
What do clients look for in their market research agency? Louella Miles finds that many want to go beyond the traditional remits of qualitative and quantitative research to get much deeper consumer insights.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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