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Digital Choice: Guinness 'Hands'

Guinness ads have much to live up to, and as someone with a long-standing admiration for the brand, I was intrigued by this latest offering. Thankfully, 'Hands' doesn't disappoint. The site, an interactive spin-off from its TV sister, is all that Guinness ads should be: quirky, fun and appealing to...

CAREERS: Comment

Recent large-scale redundancies, such as those announced by Procter & Gamble, Ford and Barclays, will have a significant impact on the job market.

Jigsaw search for 20 sponsors

The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times the usual...

Captain Morgan in search for agency

Captain Morgan rum, the Diageo-owned spirit brand, has kicked off a search for an agency to handle

Douwe Egberts in search for agency

Douwe Egberts, the coffee range owned by Sara Lee, is looking for an agency to handle its above- and below-the-line accounts.

Pilgrims Choice in search for agency

Pilgrims Choice, the cheese brand, is looking for an agency to handle its integrated advertising account as part of its attempts to secure a market-leading position.

Weetabix 'inside your search' by WCRS

behind a search engine as being the work of one woman....The digital ad follows the campaign's premise of 'someone's had their weetabix today' and invites users to interact with the site www.insideyoursearch.com by typing a search term of their choice for the woman to return. Visit the WCRS Work Showcase. ...

LOCOG expands search for 2012 partners

search for second- and third-tier sponsors once this month's Beijing Olympics end.

Hotline: Unilever narrows search for agency

Unilever has narrowed the search for an agency for its Pot Noodle account to Fallon and Mother

Nectar and Yahoo! launch search toolbar

searches through the Yahoo! toolbar....month, gaining one point for every two searches. It is not clear whether Nectar will make use of search data gathered through the toolbar. The toolbar also notifies users where they can collect more ... 's online journey truly rewarding by letting them collect Nectar points at the start as they search ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.