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Mobile search has been slow to take off, but marketers seeking to connect with young consumers...The growth of mobile search has been hindered over the past five years by perceived high data ... . What does this mean for brands? First, mobile internet users will use search in a different way from regular internet users. While the latter tend to search for several keywords to refine their results ...
Nintendo, the computer games company, is searching for a UK agency to help it mount a serious...Nintendo, the computer games company, is searching for a UK agency to help it mount a serious challenge to Sony Playstation with its N64 console. The much-vaunted N64 was launched in February 1997, after a series of delays, using advertising by Leo Burnett in London. However, sales ...
The company is searching for an agency to handle its social media activity as well as oversee its website design and build. TomTom has started the process of contacting agencies directly. TomTom currently works with a number of agencies throughout Europe including Pool Worldwide and Content and Motion ...
Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.
What do clients look for in their market research agency? Louella Miles finds that many want to go beyond the traditional remits of qualitative and quantitative research to get much deeper consumer insights.
LONDON - Read about search, and you read about Google. The powerhouse dominates how we think about...79% of our searches. Its share of ad revenue is even greater, as many advertisers lack the resources to spread their programmes beyond one search engine. So, is there life beyond Google? It s tempting ... hasn t reached. E-tail is now worth 11bn in the UK, and most purchases start with a search ...
BARCELONA - Nokia has secured a deal with Google to integrate its search engine into the handset...and Nokia 6220 classic handsets to mobile users in more than 100 countries worldwide. Nokia Search allows consumers to access internet information from their handset, making it possible for users to search content on their device and use local search engines. Providing choices for our consumers is an important driver ...
Microsoft has stepped up its efforts to challenge Google's dominance of the online search market...Microsoft chairman Bill Gates has outlined plans for the Live Search CashBack trial scheme, which ... -chip US affiliates such as eBay and The Home Depot. Ads for these companies on Microsoft's Live Search ... the cost-per-click model adopted by other search engines, including Google. Microsoft is also reported ...
The mobile search market shows potential for substantial growth. But brands are reluctant to sign...search. With digital titans Yahoo! and Google muscling in on the scene, it is an arena with no limits in sight. Vodafone and T-Mobile have both signed up Google as their mobile search provider in the UK ... -focused services via mobile, including search. But is mobile search's future really so rosy? Industry insiders ...
global search business. The IT company wants to consolidate the search account, which is currently split
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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