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Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.
Google is poised to roll out a change its search engine, to include factual information about...Factual information about a search term will appear as a summary in a panel on the right hand side of a search page, which it claims will help users discover new information "quickly and easily ... generation of search, which taps into the collective intelligence of the web and understands the world a bit ...
White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a driving concern for our clients. When in 1857 Joseph Gayetty manufacturered the first toilet paper, he ...
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.
Twitter has criticised Google's move to make its search more personalised, claiming it will make...Google s changes, dubbed 'Search plus Your World' , were announced yesterday ... and results for people who frequently discuss a searched-for subject on Google+. The changes have provoked ... for the Internet. http://bit.ly/Am5bqz Having been there, I can imagine the dissension @Google to search being ...
ADT Security Services is talking to agencies about its £2 million advertising account.
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...
Yahoo has launched an app search engine, which enables UK smartphone users to find and download...The App Search tool collates 350,000 apps from Apple's App Store and 200,000 apps from Google's Android Market, listed by device, price and category. Users can download the app by clicking on "send app to phone". They will then receive a text message from Yahoo containing a link. Alternatively ...
about its dominance of the search market "for the benefit of competition and innovation in the sector"....its search dominance. Joaqu n Almunia, vice president of the European Commission responsible ... vertical search services differently than it does for competitors, which may result in preferential ... without their prior authorisation. In terms of paid search, it is concerned about the exclusive ...
company was hit by falls in display and search advertising, prior to the arrival of new chief executive...Excluding commissions paid to partners, Yahoo's revenue dropped 3% to $1.17bn ( 750m) for the quarter ended 31 December, compared with $1.21bn in the same period last year. Net income was down 5% year on year to $296m. Display revenue was $546m, a 4% decrease, while search revenue was $376m, a 3 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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