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Sharp move

Sharp Electronics is relaunching its Sharp brand and consumer electronics products with its...Sharp Electronics is relaunching its Sharp brand and consumer electronics products with its biggest outdoor ad push for 12 years. The seven-figure campaign, which aims at a younger, more up-market consumer, makes the company one of the UK s top five outdoor advertisers. ...

MEDIA: Sharp poster push

Sharp is to run a specialist outdoor campaign dominating six-sheets in London and Manchester...Sharp is to run a specialist outdoor campaign dominating six-sheets in London and Manchester and bus super sides in London. The campaign will promote its digital products and carries the line Digital is Sharp . ...

Digital: Sharp relaunches website

Sharp has relaunched its website to improve accessibility to its products and advice. The site

Sharp's image makeover

. If high-tech brands fail to continually invest in both product and promotion, they are left behind. Sharp ... 't invested as much as other brands,' admits Sharp's UK marketing communications manager, Martin Arnold. 'We ... story.' Sharp hopes to redeem itself with an ad campaign, created by Work Club, promoting the brand ...

Flack: Razor sharp

Still basking in Olympic glory? And why the bally hell not. In tribute to our Olympic heroes Flack managed to dig up a fantastic retro pic of Flagship Consulting MD Diana Soltmann (pictured), whose first job in PR was working for the Protocol department at the Munich Olympics of 1972. 'I was one of...

CUSTOMER LOYALTY: Sharp cards

With its information display, Star Card claims to be the smartest swipe around. James Curtis reports

ADVERTISING: BRIEFS

Sharp look...Sharp look Wilkinson Sword is launching a pounds 4.4m TV campaign for its FX Performer razor through Ogilvy I feel good. The brand was launched last November and the ads will run from this week until February 19. Gone tomorrow The Office of Fair Trading has been granted a ...

Sharp in search for UK agency

Sharp is hunting a full-service agency to handle its UK business....It is understood that the electrical-goods manufacturer has embarked on talks about the business with a number of undisclosed advertising and direct marketing agencies. Sharp spends £3m a year ... Meadow; Media By Design works on its media. Separately, Sharp Electronics Europe has named Toshiyuki ...

MEDIA CHOICE: Hooch Sharp Shots

Sharp Shorts, the Hooch-sponsored set of 90-second films, each take a snapshot at a day...Sharp Shorts, the Hooch-sponsored set of 90-second films, each take a snapshot at a day in the life of successful 20-somethings who love their jobs. Clearly, Hooch wants to associate itself ... so daunting. This first Sharp Short followed on from a Western, linking nicely with Lee ...

Sharp in search for UK agency

LONDON - Sharp is hunting a full-service agency to handle its UK business....It is understood that the electrical-goods manufacturer has embarked on talks about the business with a number of undisclosed advertising and direct marketing agencies. Sharp spends 3m a year ... Meadow; Media By Design works on its media. Separately, Sharp Electronics Europe has named Toshiyuki ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.