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FOCUS: PHOTOGRAPHY; Exposing the sharp shooters

MANIPULATION: Technology has made it possible to manipulate photographs to create almost any image COPYRIGHT: Using a variety of pictures to create one image has generated new problems of ownership DIGITISATION: Futuristic digital picture libraries will be able to offer video, sound and text, in addition...

BORDER LINES: CHINA - Pollard takes on O&M health remit

will include SmithKline Beecham, Bristol-Myers Squibb and Merck Sharp and Dohme....clients will include SmithKline Beecham, Bristol-Myers Squibb and Merck Sharp and Dohme. ...

MEDIA: BRIEFS

Barr wins promotions post The National Magazine Company has appointed Liz Barr, the ad director of its Manchester office, to the new position of deputy director of promotions reporting to Jennifer Sharp who heads the centralised promotions department which was set up in January. Prunty ...

Celeb-driven ads generate more news

supermodel Helena Christensen and singer Victoria Beckham. 'The first quarter of this year has seen a sharp ...

Judge and Jury: World’s fastest offer needed an equally fast phone response - It would have taken a finger flying at supersonic speed to have stood a chance of getting through on the phone lines for the British Airways pounds 10 Concorde ticket of

,400 on the current fare - a great offer. A short sharp campaign announced that telephone lines would be open ...

NEWS: PR EUROPE

managing director since 1984, and was previously PR director of electronics firm Sharp. ATHENS: P ...

MEDIA: Regional papers fare well in a fragmented industry

of this is in sharp contrast to the recent, sad decision to close Channel One, Associated Newspapers local cable TV ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

endure; continuously favourable behaviour. Not a short, sharp shock or do I mean schlock ...

OPINION: The Big Question - How can you best combat increasing stress levels within PR? This year’s Salary Survey revealed that with 20 per cent of PROs admitting to working on weekends and 74 per cent admitting to suffering from stress; PROs are

and sharp deadlines. It s when they happen twice a day that people feel out of control and stressed ...

FOCUS: ADVERTORIALS; Securing write of way from editors

s magazines, according to director of promotions, Jennifer Sharp. In January the company centralised ... -house capability. Sharp affirms that advertorials represent a very substantial part of the company ... , says Sharp. She says that the advertorials market moves in waves - sometimes major clients ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.