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Five ways Steve Jobs changed marketing

it is pulling out of the tablet business entirely after its TouchPad device failed to sell, while Sharp ...

Facebook is a lower quality medium than TV, says marketing academic

towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... massively to the heaviest buyers, the people who are the easiest to reach". Sharp said: "They see you ... corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ...

P&G annual profits drop 7% after $700m rise in adspend

Procter & Gamble's net earnings suffered a sharp year-on-year decline in the 12 months to the end

M&S debuts X Factor Christmas ad

featured will change over the course of the campaign. Steve Sharp, M S executive director marketing ...

M&S targets 16-34 crowd with X Factor tie up

will be able to access bespoke footage via an M S-branded video player. Steve Sharp, executive director ...

M&S picks Hollywood stars for autumn campaign

S executive director of marketing Steve Sharp said the print campaign starring Reynolds and Huntington ...

M&S hires Arcadia marketer Alison Jones as brand director

Jones, who will report to M S marketing director Steve Sharp, will work closely with head of merchandise Kate Bostock, overseeing marketing of M S's clothing and homeware. In November Bolland said he planned to recruit two brand directors to drive the brand's marketing, and last month nabbed Robert Weston ...

M&S summer campaign to play on Olympics and Jubilee

up to 15 brands to sponsor the Pageant and a festival in Battersea Park. Steve Sharp, executive ...

M&S hires brand chiefs to lead revival strategy

. Steven Sharp, executive director, marketing, said the appointments would help deliver stronger M ...

Amazon squares up to Apple with launch of cut-price tablet

business entirely after its TouchPad device failed to sell, while Sharp announced this month it would stop ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.