14 Nov 2011
| by Joe Lepper
are the same as for the more traditional media of press and broadcast. The sharp rise in the level of skill ...
26 Mar 2012
| by Maisie McCabe
towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ...
massively to the heaviest buyers, the people who are the easiest to reach".
Sharp said: "They see you ...
corporate sponsors include Coca-Cola, Unilever and Procter Gamble.
Sharp said earned media ...
13 Dec 2011
| by Sara Kimberley
dominates the tablet computer market.
Sharp also announced this year that it would stop selling its ...
11 Jan 2012
| by Mark Banham
The oft-quoted "content is king" media mantra came into sharp focus this week with yet another launch into the online film streaming market, as Netflix booted up for movie fans in both the UK and Ireland with a high-profile television advertising campaign.
Entering into what is already a crowded ...
27 Apr 2012
| by Ben Hall
The ad by Wieden+Kennedy Portland launched last week. It has more than doubled its shares, while TNT's "flash-mob"-style ad ran out of steam and recorded just 287,874 shares in seven days, a sharp drop from last week's figure, which reached 2.1 million.
"Make it count" from Nike moved up ...
08 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
The company, which has focused on positioning its website as an online entertainment portal , most recently with its Stories start here ads, will unveil an updated identity with a campaign next year. It is undergoing a pitch process to find an ad agency to create the work.
Nichola Sharpe ...
20 Feb 2012
| by Maisie McCabe
with Pat Sharp as part of its push to increase awareness of its private health insurance services....The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March.
The activity will also include sponsorship of the daily Smooth Radio Good Health ...
08 Sep 2011
| by Anne Cassidy
Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all...Work Club, which handles the 2 million UK Sharp business, was appointed to the account after a pitch against Sharp's other European roster shops.
The agency will create digital, experiential, TV ...
in Poland and Ukraine.
Work Club picked up the UK Sharp advertising account in January last year ...
04 Nov 2011
| by Sarah Shearman
planned offering, due to sharp volatility in the market .
Groupon, which is the market leader ...
17 Feb 2012
| by Sarah Shearman
the sharpness of a 30-second TV ad versus long-form video content. Sometimes saying it shorter is better ...
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