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Tesco must find a new role for Clubcard

't as sharp as it once was.' None of this means that Clubcard is now an irrelevance. Tesco says ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

Even with Steve Jobs' move from CEO to chairman due to continuing ill-health, no-one predicts Apple doing anything but going from strength to strength over the next few years at least. How has this all come about? Well, forgive me for stating the obvious, but sharp consumer insight, coupled ...

ADVERTISING: BRIEFS

Sharp look...Sharp look Wilkinson Sword is launching a pounds 4.4m TV campaign for its FX Performer razor through Ogilvy I feel good. The brand was launched last November and the ads will run from this week until February 19. Gone tomorrow The Office of Fair Trading has been granted a ...

Sharp in search for UK agency

LONDON - Sharp is hunting a full-service agency to handle its UK business....It is understood that the electrical-goods manufacturer has embarked on talks about the business with a number of undisclosed advertising and direct marketing agencies. Sharp spends 3m a year ... Meadow; Media By Design works on its media. Separately, Sharp Electronics Europe has named Toshiyuki ...

Email delivery rates in sharp fall

LONDON - Email delivery rates slid significantly between the first and second quarters, accentuating their recent downward trend, according to a new report by the Direct Marketing Association's Email Marketing Council.

Commissioner bares 'very sharp teeth' to marketers in data debate

"has just got very sharp teeth" and "we might need to make an example pour encourager les autres' [to ...

Analysis: DMA crisis reflects tensions over Royal Mail’s new role - Sharp internal divisions

It s been a bad week for the Direct Marketing Association. After seven years of smooth and uninterrupted growth, it has been hit by a damaging row over the position of a Royal Mail executive serving on its board.

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

at pounds 828.2m, due to sharp rises in television, press and outdoor advertising....June 2000 was another buoyant month for advertising, with total spend up 15% on last year at pounds 828.2m, due to sharp rises in television, press and outdoor advertising. The top 20 ... saw sharp rises in spend by Pedigree Masterfoods, Birds Eye Wall s, Lever Brothers ...

Postal strike plans underway as ballot goes out

LONDON - A series of short, sharp targeted strikes are being planned by leaders of the UK's postal

Royal Mail faces £50m fine as on-time deliveries fall

are expected to show a sharp deterioration in the punctuality of its deliveries.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.