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M&S debuts X Factor Christmas ad

featured will change over the course of the campaign. Steve Sharp, M S executive director marketing ...

Sharps Bedrooms puts media account out to pitch

Sharps Bedrooms is to review its media planning and buying account, previously held by MediaCom...is in preliminary discussions with media agencies. A deal to save Sharps from administration was struck in July, and the new company is now based at the Sharps factory at Bilston in the West Midlands. It was sold to its ... relaunched, under founders Sue Benson and Dorina D Ambrosio. In May, Sharps Bedrooms also shifted its ...

Campaign Viral Chart: P&G Olympics ad takes gold medal

The ad by Wieden+Kennedy Portland launched last week. It has more than doubled its shares, while TNT's "flash-mob"-style ad ran out of steam and recorded just 287,874 shares in seven days, a sharp drop from last week's figure, which reached 2.1 million. "Make it count" from Nike moved up ...

M&S summer campaign to play on Olympics and Jubilee

up to 15 brands to sponsor the Pageant and a festival in Battersea Park. Steve Sharp, executive ...

Appointment to View: behind the scenes of the M&S Christmas ad

them in the shots. Steve Sharp, executive marketing director at M S, said: "As soon as we approach ...

Renault 'kiss my glass' by Publicis London

The ad shows a sharp white Megane Coupe-Cabriolet against a grey background accompanied by the headline "Rain. Kiss my Glass." to demonstrate that even when the car's roof is raised it feels as though it is down. The work was art directed by Robert Amstell and written by Matthew Lancod. The campaign ...

Lastminute.com to 'go back to its roots' with re-positioning

The company, which has focused on positioning its website as an online entertainment portal , most recently with its Stories start here ads, will unveil an updated identity with a campaign next year. It is undergoing a pitch process to find an ad agency to create the work. Nichola Sharpe ...

Bakers creates TV soundtrack just for dogs

by the vast majority of humans, yet appeal to dogs as their hearing is twice as sharp. "Our canine experts ...

Powerade Energy launches first TV ad

together in a short and sharp sequence, while a voiceover in the style of a sports commentator runs over ...

Aviva signs radio deal to promote health insurance

with Pat Sharp as part of its push to increase awareness of its private health insurance services....The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.