M&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
. Marketing caught up with Steven Sharp, M S executive director of marketing, at the campaign's launch ...
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Sharp appoints Work Club to Euro 2012 sponsorship task
08 Sep 2011 | by Anne Cassidy
Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all...Work Club, which handles the 2 million UK Sharp business, was appointed to the account after a pitch against Sharp's other European roster shops. The agency will create digital, experiential, TV ... in Poland and Ukraine. Work Club picked up the UK Sharp advertising account in January last year ...
Marcoms: Business - Sharp panels secure royal seal of approval
13 Oct 2011 | by Samantha Edwards
Since 2005, Sharp has manufactured solar panels in Wrexham. But a year ago, only one per cent...Campaign Solar: A Renewable Power That's FIT for Purpose Client Sharp Solar PR team Brands ... technology, Sharp asked Brands2Life to start a year-long campaign to raise the profile of solar power ... in the UK To position Sharp as the leading solar power industry voice To drive sales among UK ...
Sharp move
06 Nov 1997 | by PATRICK BARRETT
Sharp Electronics is relaunching its Sharp brand and consumer electronics products with its...Sharp Electronics is relaunching its Sharp brand and consumer electronics products with its biggest outdoor ad push for 12 years. The seven-figure campaign, which aims at a younger, more up-market consumer, makes the company one of the UK s top five outdoor advertisers. ...
MEDIA: Sharp poster push
29 Oct 1998 | by RAYMOND SNODD, media editor of The Time
Sharp is to run a specialist outdoor campaign dominating six-sheets in London and Manchester...Sharp is to run a specialist outdoor campaign dominating six-sheets in London and Manchester and bus super sides in London. The campaign will promote its digital products and carries the line Digital is Sharp . ...
CUSTOMER LOYALTY: Sharp cards
06 Jun 1996 | by JAMES CURTIS
With its information display, Star Card claims to be the smartest swipe around. James Curtis reports
Digital: Sharp relaunches website
10 Jan 2007
Sharp has relaunched its website to improve accessibility to its products and advice. The site
Sharp's image makeover
17 Mar 2011 | by Suzy Bashford
. If high-tech brands fail to continually invest in both product and promotion, they are left behind. Sharp ... 't invested as much as other brands,' admits Sharp's UK marketing communications manager, Martin Arnold. 'We ... story.' Sharp hopes to redeem itself with an ad campaign, created by Work Club, promoting the brand ...
Flack: Razor sharp
29 Aug 2008
Still basking in Olympic glory? And why the bally hell not. In tribute to our Olympic heroes Flack managed to dig up a fantastic retro pic of Flagship Consulting MD Diana Soltmann (pictured), whose first job in PR was working for the Protocol department at the Munich Olympics of 1972. 'I was one of...
MEDIA CHOICE: Hooch Sharp Shots
02 Dec 1999 | by IMELDA MICHALCZYK, Marketing Reporter
Sharp Shorts, the Hooch-sponsored set of 90-second films, each take a snapshot at a day...Sharp Shorts, the Hooch-sponsored set of 90-second films, each take a snapshot at a day in the life of successful 20-somethings who love their jobs. Clearly, Hooch wants to associate itself ... so daunting. This first Sharp Short followed on from a Western, linking nicely with Lee ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
