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Appointment to View: behind the scenes of the M&S Christmas ad

12 Dec 2011 | by Georgina Brazier

them in the shots. Steve Sharp, executive marketing director at M S, said: "As soon as we approach ...

Trading places: this week's people moves

03 Jun 2011 | by Daniel Farey-Jones

. Jones, who will report to M S marketing director Steve Sharp , will work closely with head ...

Groupon valued at nearly $13bn after IPO

04 Nov 2011 | by Sarah Shearman

planned offering, due to sharp volatility in the market . Groupon, which is the market leader ...

I'm a Celebrity scores 10.2 million as Freddie Starr departs

15 Nov 2011 | by Maisie McCabe

, but in the next show on Wednesday, viewers will see radio and TV presenter Pat Sharp, currently a DJ on GMG Radio ...

Think BR: Why we are all so over Innocent

20 Feb 2012 | by Ben Branson

their edges and are unafraid to keep them sharp. If you are looking for a new philosophy that means something ...

Facebook has 750 million users - as talk of user exit grows

24 Jun 2011 | by Staff

That growth, however, comes in sharp contrast to a number of recent reports that says people are abandoning the social network. Continue reading this post on The Wall ...

Think BR: Advertisers hold firm in face of global challenges

18 Oct 2011 | by Christian Schmalzl

decade of stability and then a short (and sometimes sharp) recession - before getting back to a longer ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

01 Sep 2011 | by Simon S Kershaw

Even with Steve Jobs' move from CEO to chairman due to continuing ill-health, no-one predicts Apple doing anything but going from strength to strength over the next few years at least. How has this all come about? Well, forgive me for stating the obvious, but sharp consumer insight, coupled ...

Planning for synergy: Harnessing the power of multi-platform media

28 Feb 2012 | by Mike Jeanes and Virginia Beal

.google.com/a/benontheweb.co.uk/spreadsheet/tq?key=0Aoq-fbohKJtSdDUwSGQzczdyc0o1c1p0UnVFUm5lRWc s importance for advertisers (Rubinson, 2009; Sharp ... that advertising s greatest sales effect occurs when an individual moves from zero to one exposure (Wind and Sharp ...

CREATIVE STRATEGY: A sense of humour ... success, by Land Rover

12 May 2011 | by Simon S Kershaw

sharp you might cut yourself. Three things strike me about this commercial. First, it identifies a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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