M&S debuts X Factor Christmas ad
07 Nov 2011 | by Daniel Farey-Jones
featured will change over the course of the campaign. Steve Sharp, M S executive director marketing ...
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Digital Agency of the Year: AKQA
15 Dec 2011
pieces of new business including lead agency status on Sharp s advertising across Europe, BBC Worldwide ... brands globally. Creative highlights included Sharp s "fan labs" for the brand s Uefa Euro 2012 ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
The ad by Wieden+Kennedy Portland launched last week. It has more than doubled its shares, while TNT's "flash-mob"-style ad ran out of steam and recorded just 287,874 shares in seven days, a sharp drop from last week's figure, which reached 2.1 million. "Make it count" from Nike moved up ...
Bakers creates TV soundtrack just for dogs
13 Feb 2012 | by Maisie McCabe
by the vast majority of humans, yet appeal to dogs as their hearing is twice as sharp. "Our canine experts ...
Powerade Energy launches first TV ad
14 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
together in a short and sharp sequence, while a voiceover in the style of a sports commentator runs over ...
M&S signs Hollywood director Jordon Scott for latest ad
07 Sep 2011 | by Sara Kimberley
was has also worked on the feature films 'Cracks' and 'All the Invisible Children'. Steve Sharp ...
Sharp appoints Work Club to Euro 2012 sponsorship task
08 Sep 2011 | by Anne Cassidy
Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all...Work Club, which handles the 2 million UK Sharp business, was appointed to the account after a pitch against Sharp's other European roster shops. The agency will create digital, experiential, TV ... in Poland and Ukraine. Work Club picked up the UK Sharp advertising account in January last year ...
RKCR/Y&R merges Saint into main agency
12 Apr 2012 | by Anne Cassidy
The move coincides with the recruitment of Jon Sharpe, the former chief digital officer at M C Saatchi Group and the founder of the digital agency Play, as its chief innovation officer. He has most recently worked as a consultant for WPP. RKCR/Y R s 250 employees and Saint s team of 45 will merge ...
Mother revamps strategic line-up
09 Jun 2011 | by Anne Cassidy
and Matt are the complete package, both as strategists and as people. Lateral minds, sharp eyes and big ...
Lastminute.com kicks off creative review
20 Oct 2011 | by Anne Cassidy
The online travel brand, which spends 6 million on UK advertising, has already been in direct contact with several ad agencies, inviting them to pitch for the business. Karmarama, which picked up the account in 2008 , has declined to repitch. The review is led by Nichola Sharpe, the director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
