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Industry view: Behind the IAB's digital adspend figures

04 Apr 2012 | by Sarah Shearman

significant impact on the trust of consumer and subsequently marketers and their budgets. Richard Sharp ...

Sector analysis: Digital recruitment remains media's top priority

14 Nov 2011 | by Joe Lepper

are the same as for the more traditional media of press and broadcast. The sharp rise in the level of skill ...

MailOnline closes gap on NYT

23 Jun 2011 | by Sarah Shearman

it to 33 million monthly unique users. The Washington Post saw sharp growth in online visitor numbers ...

Facebook is a lower quality medium than TV, says marketing academic

26 Mar 2012 | by Maisie McCabe

towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... massively to the heaviest buyers, the people who are the easiest to reach". Sharp said: "They see you ... corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ...

News of the World admits 'we lost our way' as final edition hits newsstands

10 Jul 2011 | by Mark Banham

brought into sharp focus Rupert Murdoch s bid to take control of satellite broadcaster BSkyB through his ...

Guardian loses £38m as recruitment ads recede

01 Aug 2011 | by Arif Durrani

to 198.2m. Display advertising revenues were reported to be "resilient", but the Guardian saw a sharp ...

Sharps Bedrooms puts media account out to pitch

10 Aug 2011 | by Mark Banham

Sharps Bedrooms is to review its media planning and buying account, previously held by MediaCom...is in preliminary discussions with media agencies. A deal to save Sharps from administration was struck in July, and the new company is now based at the Sharps factory at Bilston in the West Midlands. It was sold to its ... relaunched, under founders Sue Benson and Dorina D Ambrosio. In May, Sharps Bedrooms also shifted its ...

News analysis: Will the UK and Ireland warm to Netflix?

11 Jan 2012 | by Mark Banham

The oft-quoted "content is king" media mantra came into sharp focus this week with yet another launch into the online film streaming market, as Netflix booted up for movie fans in both the UK and Ireland with a high-profile television advertising campaign. Entering into what is already a crowded ...

FT's HTML5 web app hits two million users in 10 months

24 Apr 2012 | by Sarah Shearman

.com through mobile. The FT also said that in the past six months, it had seen a "sharp rise" in mobile ...

Zenith downgrades global ad forecast amid fears of double-dip recession

03 Oct 2011 | by Arif Durrani

Advertisers are believed to be trimming back their budgets for the end of 2011, although the Publicis Groupe agency was keen to stress there has been no sign of the cancelled campaigns and sharp budget cuts seen at the beginning of the last downturn in 2008. ZenithOptimedia now expects total ad ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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