Industry view: Behind the IAB's digital adspend figures
04 Apr 2012 | by Sarah Shearman
significant impact on the trust of consumer and subsequently marketers and their budgets. Richard Sharp ...
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Five ways Steve Jobs changed marketing
06 Oct 2011 | by Matthew Chapman
it is pulling out of the tablet business entirely after its TouchPad device failed to sell, while Sharp ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
are the same as for the more traditional media of press and broadcast. The sharp rise in the level of skill ...
MailOnline closes gap on NYT
23 Jun 2011 | by Sarah Shearman
it to 33 million monthly unique users. The Washington Post saw sharp growth in online visitor numbers ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... massively to the heaviest buyers, the people who are the easiest to reach". Sharp said: "They see you ... corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ...
Digital Agency of the Year: AKQA
15 Dec 2011
pieces of new business including lead agency status on Sharp s advertising across Europe, BBC Worldwide ... brands globally. Creative highlights included Sharp s "fan labs" for the brand s Uefa Euro 2012 ...
News of the World admits 'we lost our way' as final edition hits newsstands
10 Jul 2011 | by Mark Banham
brought into sharp focus Rupert Murdoch s bid to take control of satellite broadcaster BSkyB through his ...
P&G annual profits drop 7% after $700m rise in adspend
05 Aug 2011 | by Oliver Luft
Procter & Gamble's net earnings suffered a sharp year-on-year decline in the 12 months to the end
John Doe named Consultancy of the Year 2011 at the 25th PRWeek Awards
26 Oct 2011 | by Kate Magee
-Marsteller Marcoms: Business: Solar: A Renewable Power That's FIT for Purpose, Sharp Solar with Brands2Life ...
HP dumps its Apple iPad rival tablet on Ebay
13 Dec 2011 | by Sara Kimberley
dominates the tablet computer market. Sharp also announced this year that it would stop selling its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
