P&G annual profits drop 7% after $700m rise in adspend
05 Aug 2011 | by Oliver Luft
Procter & Gamble's net earnings suffered a sharp year-on-year decline in the 12 months to the end
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Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... massively to the heaviest buyers, the people who are the easiest to reach". Sharp said: "They see you ... corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ...
Bakers creates TV soundtrack just for dogs
13 Feb 2012 | by Maisie McCabe
by the vast majority of humans, yet appeal to dogs as their hearing is twice as sharp. "Our canine experts ...
Field marketing - Brands go back to the shop floor
16 Jun 2011 | by Suzy Bashford
for example. We get a huge amount out of working at the sharp end.' He adds: 'It's very easy as an agency ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
the sharpness of a 30-second TV ad versus long-form video content. Sometimes saying it shorter is better ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
their edges and are unafraid to keep them sharp. If you are looking for a new philosophy that means something ...
ADVERTISING: BRIEFS
25 Jan 1996
Sharp look...Sharp look Wilkinson Sword is launching a pounds 4.4m TV campaign for its FX Performer razor through Ogilvy I feel good. The brand was launched last November and the ads will run from this week until February 19. Gone tomorrow The Office of Fair Trading has been granted a ...
Unilever names UK media chief to replace Sharpe
09 Aug 2005 | by by Joanna Bowery
consultancy Media Audits, to replace media manager Edwin Sharpe...., MindShare. Sharpe, who was ranked 30th in Marketing's Power 100 list this year, will continue in his post ... and press ad sales. Sharpe negotiated Unilever's £320m four-year TV advertising deal with Carlton ...
Mark Ritson on Branding: Gillette's razor-sharp strategy
24 Jun 2009 | by Mark Ritson
Gillette's dominance of the razor-blade market means it must drive profitability in innovative ways
M&S chief picks up top Marketing Society award
20 Jun 2006 | by by Drew Barrand
LONDON - Steven Sharp, Marks & Spencer's marketing director, has won the prestigious Marketer...Sharp scooped the award, which was voted for by Marketing readers, in recognition of his role in revitalising the M S brand. His marketing savvy was a prime factor in helping the firm register a 47% leap ... poll saw Sharp pip former London 2012 marketer David Magliano and Procter Gamble UK marketing chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
