Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
the sharpness of a 30-second TV ad versus long-form video content. Sometimes saying it shorter is better ...
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Sharp appoints Work Club to Euro 2012 sponsorship task
08 Sep 2011 | by Anne Cassidy
Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all...Work Club, which handles the 2 million UK Sharp business, was appointed to the account after a pitch against Sharp's other European roster shops. The agency will create digital, experiential, TV ... in Poland and Ukraine. Work Club picked up the UK Sharp advertising account in January last year ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
their edges and are unafraid to keep them sharp. If you are looking for a new philosophy that means something ...
When it's time to risk your career for that big move
11 Aug 2011 | by Gordon Carson
-too apparent. Clare Sheikh's appointment as Vodafone's group brand director brings these issues into sharp ...
Energy firms tackle mistrust as they fend off the winter chill
06 Oct 2011 | by Matthew Chapman
Anger over sharp price rises has left utilities marketers facing a tough task, writes Matt Chapman.
Helen Edwards: Looking to boost the skills in your team? Think training before recuitment.
11 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
doesn't work without theoretical learning first, but it brings theory into sharp relief. It encourages ...
Helen Edwards on Branding: When people assets become liabilities
20 Jul 2011 | by Helen Edwards
, at the deepest level, will be thrust into sharp relief the moment trouble hits. Trust has been breached; before ...
Profile: Richard Cristofoli, marketing director at Debenhams, has a designer plan on growth
15 Sep 2011 | by Rachel Barnes
and was replaced by his deputy, Michael Sharp. Cristofoli insists, however, that new leadership will not mean a ...
Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
system. Mandy Sharp, Citizen MD, said: The challenge here is not only to reach consumers by creating ...
Sharp's image makeover
17 Mar 2011 | by Suzy Bashford
. If high-tech brands fail to continually invest in both product and promotion, they are left behind. Sharp ... 't invested as much as other brands,' admits Sharp's UK marketing communications manager, Martin Arnold. 'We ... story.' Sharp hopes to redeem itself with an ad campaign, created by Work Club, promoting the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
