04 Apr 2012
| by Sarah Shearman
significant impact on the trust of consumer and subsequently marketers and their budgets. Richard Sharp ...
26 Mar 2012
| by Maisie McCabe
towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ...
massively to the heaviest buyers, the people who are the easiest to reach".
Sharp said: "They see you ...
corporate sponsors include Coca-Cola, Unilever and Procter Gamble.
Sharp said earned media ...
11 Jan 2012
| by Mark Banham
The oft-quoted "content is king" media mantra came into sharp focus this week with yet another launch into the online film streaming market, as Netflix booted up for movie fans in both the UK and Ireland with a high-profile television advertising campaign.
Entering into what is already a crowded ...
27 Apr 2012
| by Ben Hall
The ad by Wieden+Kennedy Portland launched last week. It has more than doubled its shares, while TNT's "flash-mob"-style ad ran out of steam and recorded just 287,874 shares in seven days, a sharp drop from last week's figure, which reached 2.1 million.
"Make it count" from Nike moved up ...
03 Apr 2012
| by Matthew Chapman
up to 15 brands to sponsor the Pageant and a festival in Battersea Park.
Steve Sharp, executive ...
24 Apr 2012
| by Sarah Shearman
.com through mobile.
The FT also said that in the past six months, it had seen a "sharp rise" in mobile ...
13 Feb 2012
| by Maisie McCabe
by the vast majority of humans, yet appeal to dogs as their hearing is twice as sharp.
"Our canine experts ...
20 Feb 2012
| by Maisie McCabe
with Pat Sharp as part of its push to increase awareness of its private health insurance services....The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March.
The activity will also include sponsorship of the daily Smooth Radio Good Health ...
03 Feb 2012
| by Media Bitch
This week Bitch hangs out with a sharp-dressed man, tries to hitch a ride to Monaco, gets in SKYN...Every girl crazy 'bout a sharp-dressed man
GQ isn't normally one of Bitch's normal "must-reads" (she prefers Glamour in the Cond Nast stable), but as she was glancing through the new issue this week, she suddenly stopped in her tracks when she saw an old friend of Media Week, Enyi Nwosu ...
02 May 2012
| by Maisie McCabe
and the station's other commercial partners include electronics manufacturer Sharp and car marque Vauxhall ...
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