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the behaviour of parents as much as kids,' he says. 'Advertising is brilliant at communicating a very simple ... of celebrity to help communicate broader health messages within a PR campaign. 'Celebrities always have to look ...
are still being used as they are easy to understand and simple. Only when clients demand an alternative ... of an evaluation standard is nonsense. For everyone to be able to use it it has to be simple, but PR measurement ...
, wholesalers and retailers, health workers and educators, the media, legislators, local government units ...
the Department of Health. This week sees the DoH take charge of its own destiny, by turning its back ... areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns will be aimed both at the public and hard-pressed health workers. The move coincides with the culmination ...
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used...
Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used...
Sir Martin Sorrell's grim pronouncements on the health of the marketing services sector last week will no doubt have sent a shiver down many a PRO's spine. But while the results for WPP's PR ... flexibility required to ensure the health of the industry, in both the short and long-term. ...
Sir Martin Sorrell's grim pronouncements on the health of the marketing services sector last week will no doubt have sent a shiver down many a PRO's spine. But while the results for WPP's PR ... flexibility required to ensure the health of the industry, in both the short and long-term. ...
Andrea Carney, Brodeur CEO, it is as simple as creating a manual. 'We have all sorts of standard ...
of Allergy and Infectious Diseases (NIAD), which is part of the National Institutes of Health, awarded ... . The account is led by Ogilvy global health and medical practice co-director Tom Beall, who will report ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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