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Editorial: Brand value league proves PR's worth

Although a little limited, in that (for various reasons) it does not include brands such as Mars, Wal-Mart and British Airways, the list is always a fascinating insight into the health of the products and companies that mould our lifestyles (see www.prweek.com for full table). It is significant that Google ...

Salary Survey: Industry on the rise

includes private health insurance, 26 days' holiday plus the possibility of adding extra days through ... enjoyed season ticket loans, private health plans and bonuses for bringing in new business than ... bit more creative to retain good staff. 'We originally did duvet days and we still offer health ...

Market Research: Pick of the polls

the temptation to fill studies by exploiting popular culture or simple science....From lists of favourite comedians, films and footballers to surveys on health, finances, education ... , and its suitability for tackling sensitive issues such as personal health and finances. 'If people ... smoke and two out of five drink alcohol through pregnancy. 'The survey on pregnancy health ...

Evaluation: Top of client agenda

requirements.' PAUL CHARLES, EUROSTAR COMMS DIRECTOR 'In theory, evaluating PR coverage should be simple ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.