Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
to remember a URL or product name. Mobile devices offer advertisers and consumers a simple, yet effective way ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
partnerships; getting the value exchange right and making it as simple as possible for the consumer. Always put ... world for marketers. When these schemes become simple to use and the incentives are good enough, you may ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
in isolation. But it will be no use if the desks at the airport aren't able to scan it. That's a simple ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
built a simple site, Twitter, where users could instantly post short messages of 140 characters or less ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
and sells digital signage networks in petrol station forecourts, convenience, travel and health ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
, and then there is innovation that is new and better. As humans, we want things to be simple and more related to the things ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
explains, would result in a 4bn- 5bn turnover company. Gissing makes it sound simple, but the company ...
Bing steps up challenge to Google with new 'social search' feature
11 May 2012 | by Sarah Shearman
of tapping our social networks." "And the reason is pretty simple - social in search hasn t mirrored how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
