King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
in the tail, except to say that this simple ad packs a punch. It s true that the Greeks may be the authors ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Taming the data deluge
05 Apr 2012 | by David Benady
about privacy and make their policies simple and readable: 'If you can't put the policy on one page ...
Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
of health related apps really took a hold in 2011 generally - from Pain Free Back, to Digifit and LifeLens ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
in October . Richard Desmond's Health Lottery launched as a private competitor to the National Lottery ...
Molson Coors launches Animée campaign for 'crucial' female market
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
at Molson Coors, said: "The female market is crucial to the long term health of the UK beer industry. Anim e ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
cards are exchanged every day, many of which are lost or mislaid. Cardmunch is a simple solution ...
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
as marketers further investigate the decision making processes. Much of the debate boils down to the simple ...
Think BR: Taking the guesswork out of online targeting
15 Dec 2011 | by Stuart Colman
the available data and measurement options is one simple but fundamental point: targeting is all about reaching ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
