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Think BR: The search for white space

that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ... to be treated like kids not adults. We want simple buttons and immediate gratification; we want to use ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

in the tail, except to say that this simple ad packs a punch. It s true that the Greeks may be the authors ...

Consumer technology communications calls out for simplification

that communications professionals need to consider. Simple experiences Rather counter-intuitively the main ... with technology s ability to make their life simpler. In simple terms it s the expectation gap. The index also ...

Think BR: Advertising for the second-screen

to remember a URL or product name. Mobile devices offer advertisers and consumers a simple, yet effective way ...

Think BR: The future of loyalty goes beyond points and prizes

brand than delivering an experience even better than they expected. It s so simple and yet so few brands ...

Think BR: Keeping your head above water

their exact place in our lives. The conclusion from all this incoming change is simple. The marketing ... becomes delivering for today while preparing for tomorrow. Three simple numbers can ...

Think BR: In whom we trust

of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ...

Smart DRTV: harnessing a potent mix of mass market reach and data

on it? Yet success with smart DRTV is far from simple. As our qualitative research shows, smart DRTV ... measurable way using the channel desired by the advertiser. Using a simple, quick response device ... is important payment must be automatic Forms should be as short and as simple as possible Key ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

heart is a simple idea that pokes fun at all those "bucket list" books. The headline reads: "50 things ... direction appropriately hand-made. In an era of PC-ness and health and safety gone madder than a mad ...

Think BR: The social loyalty revolution

, they re not going to be, it s as simple as that. However, if the engagement or relationship ... and incentives. A simple model that easily translates, the benefits are self-evident - the more you use ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.