The age of the interim marketer
01 Jun 2012 | by David Benady
-term health of the brand. Interims are not accountable as they might have left the company before feedback ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
. He said: "I wish there was a simple answer like run a few 30-second slots and you're done, but I ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
The fashion brand has celebrity fans, but is struggling against high-street rivals.
Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
the Olympics." Sainsbury's will do "simple" in-store activity with P G, Coca-Cola and Heineken to activate ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
the habit when the objective is simple veracity? An example of this tension at work is the recent Sunday ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
, health clubs and hotels across the country Will Orr, marketing director at British Gas, said: "British ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
and to fund the long term health of the company. "We are setting HP on a path to extend our global ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
. In the process, it created a new battlefield - the base layer category. The strategy was simple ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
career? Learn the basic principles and keep it simple. What attracted you to your current job ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
