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Capital One Cup 'will help brand stand for opportunity'

. He said: "I wish there was a simple answer like run a few 30-second slots and you're done, but I ...

Prime Minister's special adviser Sean Worth to join Policy Exchange

. He had recently been seconded to the Department of Health in what was seen by the media as Downing Street parachuting in media help. While there, Worth helped Health Secretary Andrew Lansley with his NHS ...

The age of the interim marketer

-term health of the brand. Interims are not accountable as they might have left the company before feedback ...

Healthcare: The Week in Healthcare

positions at Lancome and L'Oreal. The CCD Public Relations Nutrition Team has added Wholebake's health ...

Healthcare: On the agenda - NHS failing on diabetes care

A report from the National Audit Office has found the NHS is not providing recommended standards of care for people with diabetes, resulting in 24,000 unnecessary deaths each year. About the report The report's authors examined performance against Department of Health diabetes care standards set in 2001 ...

Portland Hospital appoints Weber Shandwick for consumer brief

Weber s Consumer Health division has been asked to raise the hospital s profile as a centre of clinical excellence to consumers and health practitioners. The 95-bed hospital, in Great Portland Street ... from Great Ormond Street. The brief is to highlight obstetrics, women s health and lesser ...

British American Tobacco seeks digital shop for new luxury range

marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... and Health has accused the company of using sponsorship of music festivals, sporting events, celebrity ...

On the Campaign Couch ... with JB

but almost as effectively through simple association. People who have been close to creative things - famous ... effect", whereby health warnings on advertisements create the pre-conditions for an eventual total ...

Google's big debate on piracy, privacy and porn

really stamped its mark on this kind of thought leadership territory and, in a really simple ...

Brand Health Check: French Connection

The fashion brand has celebrity fans, but is struggling against high-street rivals.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.