Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
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British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... and Health has accused the company of using sponsorship of music festivals, sporting events, celebrity ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. You can have a big brand globally if you have a 5% penetration, such as our skincare brands, Simple ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
health scares such as the H1N1 virus when people were urged to wash their hands more to avoid spreading ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
the changes are being accelerated by the new health and social care bill coming into force next year, which ... will be able to recommend whether issues such as diabetes, asthma or sexual health are made a priority ... advertising with the potential for TV advertising to raise awareness of some services such as eye health ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
. Supersizing isn't simple greed; it's an ego-boost. If that is the headline finding, then the nuances also ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
their health and wellbeing; to halve the environmental footprints of its products, and to source 100% of its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
