Brand Manager of the Week: Malcolm Parkinson
23 May 2012
career? Learn the basic principles and keep it simple. What attracted you to your current job ...
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Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
the habit when the objective is simple veracity? An example of this tension at work is the recent Sunday ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
OnePiece at this year's event. If you had three wishes, what would they be? Health and happiness ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
explains, would result in a 4bn- 5bn turnover company. Gissing makes it sound simple, but the company ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. You can have a big brand globally if you have a 5% penetration, such as our skincare brands, Simple ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ... such as Zest, Woman's Own, Health Fitness and Women's Fitness all endorsed the product. Results Since ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
. Supersizing isn't simple greed; it's an ego-boost. If that is the headline finding, then the nuances also ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Nestlé revamps PR support as protest looms
25 Apr 2012 | by Sara Luker
in line with World Health Assembly standards after raising concerns over Nestl s targeting of health ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
