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Sun hires firm for public sector work

This is the first public affairs agency hire by the firm and has been taken to improve links within central and local government and the NHS. The health service is seen as a particular area of involvement for Sun, following recommendations in last year's report into NHS funding by former NatWest CEO ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

The most powerful and valuable brand on the planet, the Coca-Cola phenomenon is built on the remarkably simple proposition of a global distribution machine, backed by persuasive local marketing. Realising that what seems like a good idea at HQ in the US may ...

INTERNATIONAL: Computer firms lose out in public perception poll

-22 Life insurance 55 60 -5 -9 Health insurance ...

ANALYSIS: Will XPRL be the future of PR communication? - A computer language dedicated to making PROs' working lives easier is to reach a crucial stage of development in the coming weeks, says Allison Giles

the hard labour and make it into a simple automated process,' Phillips says. It will also make for better ...

INTERNATIONAL: GDB to help teach Hispanic markets Microsoft benefit

is based on simple demographics. 'The use of technology in African-American and Hispanic ...

STOP PRESS: Sybase appoints Band and Brown

TECHNOLOGY: Database firm Sybase has appointed Band & Brown to handle its UK PR following a three-way pitch. B&B is tasked with targeting a boardroom-level audience and the financial, telecoms and health media. The account carries six-figure fees. ...

INTERNATIONAL: US poll reveals fall in public image of industry sectors

on promises of fewer flight delays,' Taylor explained. The pharmaceutical industry, health insurers ... stories about how health insurers prevented patients from getting the care they desperately needed ... -22 -2 Airlines 51 -27* -15 Health insurance 38 ...

MEDIA: AOL UK takes on group director

at health and fitness publisher Rodale. There, she was responsible for the multimedia and international ...

CAMPAIGNS: Crisis Management - Debugging the ’love letter’ virus

of the world s leading experts in computer viruses and was praised by journalists for his simple use ...

EDITORIAL: Private sector’s civil opportunity

chemist acting as a corporate buffer between the embattled Department of Health and the less than ...

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