BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
The most powerful and valuable brand on the planet, the Coca-Cola phenomenon is built on the remarkably simple proposition of a global distribution machine, backed by persuasive local marketing. Realising that what seems like a good idea at HQ in the US may ...



