Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
. In the process, it created a new battlefield - the base layer category. The strategy was simple ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
The fashion brand has celebrity fans, but is struggling against high-street rivals.
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
, and then there is innovation that is new and better. As humans, we want things to be simple and more related to the things ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ... such as Zest, Woman's Own, Health Fitness and Women's Fitness all endorsed the product. Results Since ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
, health, and technology. Each awards category has a shortlist of 25 items, handpicked by AskMen's team ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Ted Baker launches pop-up customer illustration studio
09 Mar 2012 | by Sarah Shearman
. The simple things done well". Ted Baker has been active in the digital space in the past. In November 2010 ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
The clothing brand has recently suffered a sales slump, but is it just a blip? Georgina Brazier investigates.
Shoe brand MBT turns to LDR London to expand reach
05 Mar 2012 | by John Owens
of advocates to promote the message, including health specialists and opinion leaders in lifestyle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
