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engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train ...
The fast-food chain launched MakeUpYourOwnMind.co.uk in 2007 , offering to answer all questions posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around the health impact of its burgers. After a wholesale revamp of its restaurants and menu options, as well ...
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
it decided not to investigate the ad, despite it receiving 95 complaints. - The Department of Health ... to manage risky lifestyle behaviours, supporting them to take responsibility for their health, and helping ... to this audience. Parents and care givers are also key audiences for us about teenage health issues and we need ...
Birtwistle, MD of MHP Health Mandate, and Liam McCloy, public affairs and corporate comms director at Fleishman-Hillard, both agreed that the Department of Health needed to do more to fight rising obesity ... the industry on board. And public health campaigns of this significant magnitude are not sustainable ...
-president of the organisation, said relying on the food industry to police its own calories and health advice was "inherently ...
, including the Royal College of Paediatrics and Child Health, and represents 200,000 health professionals ...
of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet..... Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...
Subway s UK marketing chief is bang on in putting health and value at the heart of the brand ... main meal. This ties neatly into the topic of health, which emerges as a complex issue for young people. Qualitatively, health is not felt to be a core needstate for young people when eating out, who ...
In Marketing's new, quick-fire video interview, Akhtar outlines Subway's health credentials and sponsorship of 'The Biggest Loser', saying, "we've got a great story to tell" brightcove.createExperiences(); Read The Marketing Interview with Manaaz Akhtar here. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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